Innovation in services A sample of insurance companies in Tunisia

Author: KAHIA WIAM
Co-Author: CHAHER Mehrez
Country : Tunisia
Subject : Management

Abstract
The intensity of competition in today’s service sector is increasing. Continuing to rely on the sustainable exploitation of a one-off, long-standing creative effort is no longer reassuring. Hence, to survive, every company is called upon to innovate on an ongoing basis. The challenges posed by this new situation are numerous, and insurance companies are being called upon to rethink the way they do business. Embarking on the path of innovation presupposes the existence of an appropriate national system for fostering a culture of innovation, the definition of a common vision, the right organization, the empowerment of players and access to new technologies.

Keywords: Innovation, forms of innovation, stages of innovation, innovation organizational models, factors conductive to innovation, innovation in the Tunisian insurance companies